Social Media and its Role in Your Small Business

social media

Before the advent of social media, businesses advertised what they had to offer through simple methods such as billboards, TV commercials, print ads and even outbound marketing strategies like phone calls, word of mouth or even door-to-door visits. These days, you might still see those methods being employed, but it’s certainly without the fervor that they once embodied because in today’s world, filled with technological advancement, advertising occurs in the blink of an eye or the click of a button on the internet. From pop up ads to website banners, the availability of information across the web has enabled the world of advertising to push forward ferociously in the digital market, but still one channel remains the king of all digital marketing and that is  social media.

Wikipedia defines social media as “computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is further defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

Meanwhile, social media marketing is where businesses come into play. The use of different social media platforms, such as Facebook, Twitter, Instagram, Google +, Pinterest and Instagram have been the best channels for companies to utilize as tools to convert potential customers to actual ones for some time now. And as they continue to evolve and push the envelope, so too do they continue to pave new roads for marketers to take in the pursuit of pushing product. Coming to the point though, why should the power of social media be limited to mega corporations with loads of money to blow on large campaigns. The simple truth is that it’s not. Social media is important to any business, but especially your small emerging one. Below are three of the reasons why.

1. Customers Are Usually Social Media Users

Americans, according to a 2011 report published by Nielson, allocate approximately a quarter of their online time on social blogs and networks. That being the case, it’s a given that potential customers are always present, waiting online and searching for products that they may be interested in buying. A proper social media presence and strategy is essential to driving funnel them to a conversion point where they purchase your product or avail your services.

2. It Gives You The Chance To Know What Customers Need and Want

The truth is, people use their social media to express what they want the world to know. That can include the simple whims and details of their day to praise, complaints, and feedback on a variety of products and services they come across on a daily basis. You get to know the current trends based on what people post, and with that knowledge, you can take advantage of their wants and needs.

3. Social Media is Cost-Effective Business Marketing

Facebook, Twitter, Instagram, Google +, Pinterest and Instagram are social platforms which are usually used by people searching for products and services nowadays. The good thing about social media is that they’re almost entirely free of charge. It’s a win-win situation. By leveraging these technologies properly, you can build a direct relationship with your clients and eventually continue to expand your business from small to big.

4 Social Media Tools for Beginners

The ability of social media marketing to effectively promote and establish a brand is widely dependent on the tools employed. These tools provide not only fast traffic to the content but also connect the target audience to brand with customization of search results. Here are some of the most effective social media tools used by the best digital marketers to enhance their brand visibility.

1. Hootsuite: Hootsuite is one of the most extensively used social marketing tool adopted by the leading marketers. With a convenient scheduling feature and Chrome plug in that lets you post across all the major social media platforms, you can see the feeds across various social networks simultaneously, and launch a critical analysis of what is working and what is not.

2. Sprout Social: Another great tool accessible via a mobile app enables you to watch the social content along with monitored keywords searches in a single stream. It also offers scheduling of the content publishing and management of social posts across Facebook, Twitter, and Google +; all on the go.

3. Mention: Most of the digital marketers rely on this powerful tool which provides great insights to the keywords used across the various digital platforms including forums and blogs. It lets you track any mentioning of your brand and also allows you to respond and share it.

4. Post Planner: Facebook is still the most preferred platform a search engine marketing company Delhi targets to take the advantage of. Post Planner is an app of Facebook which provides the customized trending content according to your niche. It also lets you schedule your Facebook posts in advance and do the analysis of most viral posts with loads of status ideas to enhance the brand presence on Facebook.

There is no shortage of both free and paid social networking tools to enhance and develop the digital marketing strategy. These are just four of the easiest tools to begin to use. Their application makes all the difference.

Essential Marketing Tips for Your Business


Part 2 by Maurice Ondoy

Marketing Tips Essential For Your Business

As what was promised in the previous article that you’ve read, we are giving you five more marketing tips that are essential for your business to grow.

6. Your People Are Your Most Important Investment

What’s the most precious asset in a company? Is it the building? Is it the machinery? Is it the furniture and fixtures? Everything mentioned is important, but it’s your people or human resources that are the most important of them all. Look after them and give them the training that they need to do their jobs well. Make sure that all of your employees are motivated. Provide them with the adequate resources to be able to accomplish their respective jobs and make them feel important as a part of the process of accomplishing the business’ success.

7. Make a good pricing strategy

A good pricing strategy does not only mean that you mark-up  your production costs enough, and sell it for profit. Rather, it also has to consider the market you are targeting. Look at the product or service relevant to what you are offering, and from there, you can gauge what level of pricing you should be setting for your products or services.

8. Take Good Care of Responding To Complaints

A complaint is a great chance to pivot a disappointed client – react rapidly and decidedly. Keep in mind your company’s image is effectively harmed, and the exact opposite thing you need is for individuals to be spreading terrible stories about your business. A protestation that is managed well can regularly bring about a loyal client, they will have revived trust in your company and the certainty to purchase again realizing that if things do turn out badly they will be sorted out rapidly.

9. Make sure that your establishment facade is tidy

It’s understandable. No one wants to buy from an establishment that is untidy. Thus, maintaining the cleanliness of the façade, as well as inside, will keep you away from turned off customers.

10. Create A Marketing Plan

Build up your methodology by creating a marketing plan, as this will guarantee all individuals from your business comprehend the company direction. The marketing plan is an extensive researched document which covers every vital strategy the business needs to employ in order to be aligned on its goal, which is company success. Questions that need to be answered are as follows:

• Where would we say we are presently?

• Where would we like to be?

• What opportunities exist in the environment?

• How will we arrive?

• Who will do what?

• How will we know we have arrived?

We have to recall that our business, without effective marketing campaigns, may still offer its products and services, nevertheless, some of your target market would not be aware about its presence. Proper Marketing is like the backbone of the business, for without it, the business cannot stand alone.

Essential Marketing Tips for Your Business (Part 1 by Maurice Ondoy)

Marketing Drives Business

Worldwide, every successful business probably knows a lot about and invests a significant amount of their budget in marketing. For them, it is the driving force of their business, creating a call to action in hopes that potential customers will take the bait. It is as a matter of fact, an aspect that’s taken into consideration above almost everything else. Effective marketing strategies and campaigns are the elements that these successful businesses usually rely on. These strategies and campaigns are composed of multiple cogs to create a well oiled machine which includes covers, sales, public relations, promotions, advancements as well as major deals. These various campaigns are great ways to introduce and penetrate products into your target market. But, the bigger question is, how to boost marketing? Well, search no more, for this article will provide you 5 of the 10 steps. And here they are:


1. Understand Your Market

Of course, you would not dare venture into a business when you do not know who your customers are. It is basically the marketing process’ most important stage. Your business will be more effective if your knowledge and information about your customers is accurate. Demographics, consumer behavior, cultural inclination are all factors that you have to look into. This information is vital for business decisions and will in the same manner allow you to create an effective marketing plan.

2. Marketing Environment Observation

Knowing your customers is vital. But what’s more important is to be sensitive to the marketing environment. There are certain shifts that you have to consider. One good example is the global recession which happened years back. That unfortunate event triggered a lot of families to dial down spending, which tended to flourish cheap brands.

3. Tailor Your Products and Services to Fit Customer Needs

Entrepreneurs usually fall into the trap of making the products that they do want to sell, rather than making the product that the customers want. This is not to say that you should immediately abandon your product and completely cave into customer demands, but you should definitely listen to what people are asking for. Taking surveys is one of the best ways to find out what your customers do and do not want in a product or service. Other tools that are beneficial to you as a business with regards to product and service development include simple social listening tools like Hootsuite.

4. Be As Smooth and As Efficient As Possible

Conducting your product or service is as important as conducting your business as a whole. So, make sure that returns are courteously dealt with and product or service delivery is quick. Delight your customers by going above and beyond the call of duty for them. You have to remember, word of mouth is a powerful selling tool.

5. Take Customer Communication and Target Advertising to The Next Level.

Every day, consumers are bombarded with a great number of emails, usually persuading them to buy something from them. These kinds of communication usually turn off customers. Email marketing, honestly, is a great communication tool. However, in order to correctly utilize it, we have to use both emotional and rational arguments to demonstrate what we are selling and why they need it in order for them.

Want more effective marketing tips? Check out for the next article.

10 Tips to Extend Your Social Media Reach

Social media is more and more becoming the objective tool for digital marketing. This is not to say that other forms of digital marketing such as email, SEO, and Pay per click are on the decline. It’s just that never before have so many people be so easy to reach, and that reach really is the topic of today. How do we manage to reach thousands upon thousands of people through social media without knowing who they are. The passive answer is that we rely on people’s internet browsing patterns to inform algorithms to show them ads and products or services that may be of interest to them. But no ones browsing patterns are the same and we can’t just take a back seat and depend on the forces at work to reach people for us. We must become that force and perpetuate our own reach to some degree. The best way to increase reach on social is to treat it like a Google search: through optimization. Timelines, news feeds, streams, etc. are so commonly influenced by algorithms now that SMO should be a focus on every network.

You want to make sure to engage the people already seeing your posts, so they’ll spread to other users. You can do this by:

  1. Focus on the right networks – no use in spending a few hours a week on a platform your target audience doesn’t have accounts on
  2. Optimize your profile – profiles themselves should be optimized for discovery
  3. Stay evergreen – since posts aren’t always shown as soon as they’re posted anymore, create evergreen social content
  4. Post smarter, not more – focus on engagement and quality instead of posting a thousand times per day
  5. Use targeting – some networks let you target your posts to specific segments of your audience, which you can take advantage of to write more relevant and personalized content
  6. Post during slow hours – buck the trends and post when the number of users online is lower, when no other brands want to post
  7. Mix it up – when it comes to post types and formats, post a variety of each
  8. Promote your social presence – cross-promote your social media profiles and content on your website, collateral, and other online channels
  9. Balance promotional and useful – always think of the user before your own goals, and balance talking about your business with other topics
  10. Interact – engage your followers by starting conversations and replying to anyone who talks about you

Lead Magnets and Why They Matter

lead magnet

As I discussed last week, building an email list is dependent on giving people what they want and giving it away for free. If you give something to them that they view as valuable then you create a bond that they will continue to want to take advantage of. These are called lead magnets. They attract and act as a catalyst to conversions.  Initially it might seem daunting when deciding on what exactly you’d like to give away as your lead magnet, but that’s why we’re here to help. Your lead magnet should be something that helps your potential clients with one of the biggest problems you can help them solve. Don’t settle there though because it’s not enough. You need to give away even more for free, without initially requiring contact information, to establish trust, and get people to want to give their contact info for the next level of your wisdom (the actual magnet).

The next step that people often forget is that you need a way to know if and when leads are interacting with your content so that can follow up at the right time. This is the basic function of CRMs and email marketing platforms like Constant Contact. This is the key to acquiring conversations that matter. The details of the content will vary depending on what your industry might be, but make sure you have this designed to get you not just the lead, but the conversation as well. That all being said, here is a basic list of things you can provide as lead magnets.

1. An eBook

2. A Discount

3. A Trial Offer

4. A Free Tool

5. A Useful Guide

6. A Checklist

7. Free Shipping

8. A Quiz or Test Assessment

9.  A Webinar or Video Training

10. A Free Consultation