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Facebook and Twitter (though in decline)  have been the standard for online networking years. The demographics of social networking platforms are beginning to be stirred up as new stages develop. What’s more, as Facebook and Twitter  have begun to put more focus on paid targeted promotions, business entities are have a harder time getting an organic presentation on platform causing these organization to look to other platforms to generate leads and push out authentic content. One of these is Instagram

In an especially telling noteworthy issue, in September 2015 Instagram surpassed Twitter in number of users, making it the second most utilized networking platform behind Facebook, who owns it. Twitter is not third with 340 million users which are in steady decline as of late. Those sorts of numbers are difficult to disregard and this dazzling development is part of the reason that individuals are beginning to eye Instagram as the premiere spot to advertise their business offerings.

1. Instagram is continuing to displace its rivals

Throughout recent years, the development of mobile-friendly platforms has been paramount when considering social patterns, and we’ve at long last come to the tipping point. In 2015, we finally reached the point where people’s time spent on mobile media, whether it be phones or tablets, was essentially higher than that spend on desktop. Portable is no longer just a growing entity. It has turned into the essential way that clients are getting to online substance.

This gives Instagram promoting a gigantic preference point over its main three rivals, Facebook, Twitter and Pinterest. Unlike its rivals, Instagram was initially imagined as a mobile application and not a desktop based entity. And despite other networking heavyweights putting gargantuan dollar quantities into their portable applications’ development, it’s troublesome for these stages to remain as consistent, organic and locally relevant. While these applications continue to hash it out with unlimited upgrades to more smoothly integrate various functions, pages, and menus, Instagram’s straightforward, stripped-down versatile interface makes it simple and instinctive for its varying clientele .

2. Organizations can market themselves through visual narrating.

It’s said that a photo is worth 1000 words and there is not a single place where this adage is more true than Instagram. Being a visual based platform serves a variety of functions, but none more so, from an advertising and marketing standpoint, than to tell a story without using words. The object of the marketing game, after all, is to convey a memorable idea or image that potential leads can relate to. In this respect visual content is king and will continue to trounce superfluous wording when it comes to memory recall and by extension, branding, for all time.

3. More posts are seen on Instagram

It’s been verified that posts published by you on Instagram are far more likely to be seen by your followers than on Facebook or Twitter. Often times content looks like it’s  in pole position in the news feed on Facebook, but what a lot of people don’t know is that Facebook’s algorithm tailors peoples’ feeds according to their interactions, search histories, and more. Twitter on the other hand, keeps posts in chronological order,  but due to declining health as a social platform remains at most a back up plan. 

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As was promised in the previous article that you read, we are giving you few more tips for effective blog marketing, which will definitely attract potential readers.

Tip 6. Some Good Photography Skills Are A Great Plus

Content can always be enhanced with good photography skills. Readers will share your blog if they like it. With good imagery and photography, the probability of someone sharing blogs that you’ve written will go up. Plain and simple, people like to look at things and love validation in their tastes so be sure to plan out your photos to get the shot that will drive traffic. A great example for a post that potentially has great photos would be writing a blog about a certain dessert recipe and including photos not only of the step-by-step process, but of course the finished product as well.

Tip 7. Formatting

Word and image formatting are also important in blog writing. Align texts on the left side of the blog and images at the center for a more professional and friendly-looking blog. There are variations of alignment that you can play around with but sticking to the classic method never hurt anyone and is the preferred method for a reason. Lastly, make sure that the title is in bold and has bigger font.

Tip 4. Write As If You Are Just Talking To Your Friends

Readers love reading blogs wherein the author’s personality shines right through their written words. It generates a sense of familiarity that makes people comfortable. Readers will feel like they are right in front of you, partaking  in your thought process and ideas. The posts are more engaging and easier to read. Let your reader build connection with you with the help of your blog posts.

Tip 8. You Have To Fake It Until You Make It

Be overly confident while putting your best foot forward. It can actually get you further than you expect. Your blog might be pea-sized, however, you have make to it look as large as it can. Money can be an issue, but in any case, simply do what you can to have a decent format and an alluring header.

Top 10. Socialize and Make Friends

You have to socialize with your readers to continue to grow your audience. If you have enough time, interact with your audience by responding to comments and answering their questions. By doing such, your readers will feel they are significant and are recognized as well.

Above are just 10 of the countless tips to effectively market your blog, and if you do have one in mind that I did miss listing down, be sure to include and consider that prior to creating your very first blog entry.

Have a nice day!

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Facebook ads have gradually become a mainstay in the way that digital marketers and advertisers reach their target audiences with social media being the channel above all others that consumers flock to on a daily basis. Make no mistake about it, despite the advent and exponential growth and valuation of Snapchat, when it comes to ad revenue Facebook is still king with other a billion daily users. That being the case it makes sense for anyone who has a business, small or otherwise, to take advantage of the possibilities that come with creating Facebook ads. And after making the decision to pay Facebook to push your ads through its targeting algorithms the question becomes about what goes into an effective Facebook ad. I’d be lying if I said there was a definitive guide, but there are a few components that you can tweak to catalyze the success of your Facebook ad conversion.

Visuals

Visual content garners the attention easily and quickly as it’s obviously the first thing people will see when looking at your Facebook ad. If your ad image is attractive, your ad is bound to create an engagement. By attractive, I don’t mean any bold image will work. Rather, it should be an image that conveys your business strongly along with being eye-catching. Whatever content you use, your image is the first thing your target lead will lay eyes on.

Target Oriented

You cannot create an ad that will not connect with your target audience. If your target leads do not find your ad relevant, your time and effort is wasted and you will most likely have to restart from square one.  You can use Relevance Score feature for Facebook ads to keep a check on your ad status.

Be Convincing 

If you say you have the best services, your target audience may just skip your ad. Everyone calls themselves the best nowadays, often without the data to back up their claims. Be able to define your unique value proposition convincingly. If you say more than 1M people love you or you offer a discount of 25%, your ad have higher chances of getting clicked than by simply saying you’re the best. It doesn’t end here though.

Call to Action

Your ad may have a great image, solid content and is targeted to the right audience, but if there is not a call-to-action it becomes a dull ad. CTA doesn’t mean a bright colored button asking users to subscribe or maybe signup only. It completes your whole process of convincing your leads. So, try phrases like “Get 25% off on XYZ“.

These are the four basic tenants of creating a successful Facebook ad, but each one is able to be expanded upon further. Utilize the extra tips that follow to aide in creating your own effective Facebook ads

• Your ad requires leads to take actions immediately. Hence you will need to provide more context. You don’t need to surprise them. It is necessary you tell them what they are signing up for. For example, “Click here to signup for free“.

• Coupons and incentives are more proven methods to convince your lead to share their information

• Your value proposition should be reflected. Users must know that by sharing their information they won’t get stumped later. There is no separate landing page here. So treat your ad like one. Tell them explicitly why they should share their details with you

• Take caution with CTR, i.e. Click-through rates. Many-a-times, best converting post-click lead ads fail due to low click-through rates. If your ad is too much “form-like” and your CTR drops below 1%, it is only a matter of time that delivery will drop. So, it is necessary to optimize and try out new creatives on a regular basis to keep the CTR high

• Convincing your leads is not just restricted to an engaging image or context or content. Users have become smart and they are always looking at what benefits they will get immediately after signing up. If you have compelling offers or rewards that add value, it will speed up for lead capturing process. For example, you can give free PDFs, coupons, etc.

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Before the advent of social media, businesses advertised what they had to offer through simple methods such as billboards, TV commercials, print ads and even outbound marketing strategies like phone calls, word of mouth or even door-to-door visits. These days, you might still see those methods being employed, but it’s certainly without the fervor that they once embodied because in today’s world, filled with technological advancement, advertising occurs in the blink of an eye or the click of a button on the internet. From pop up ads to website banners, the availability of information across the web has enabled the world of advertising to push forward ferociously in the digital market, but still one channel remains the king of all digital marketing and that is  social media.

Wikipedia defines social media as “computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is further defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

Meanwhile, social media marketing is where businesses come into play. The use of different social media platforms, such as Facebook, Twitter, Instagram, Google +, Pinterest and Instagram have been the best channels for companies to utilize as tools to convert potential customers to actual ones for some time now. And as they continue to evolve and push the envelope, so too do they continue to pave new roads for marketers to take in the pursuit of pushing product. Coming to the point though, why should the power of social media be limited to mega corporations with loads of money to blow on large campaigns. The simple truth is that it’s not. Social media is important to any business, but especially your small emerging one. Below are three of the reasons why.

1. Customers Are Usually Social Media Users

Americans, according to a 2011 report published by Nielson, allocate approximately a quarter of their online time on social blogs and networks. That being the case, it’s a given that potential customers are always present, waiting online and searching for products that they may be interested in buying. A proper social media presence and strategy is essential to driving funnel them to a conversion point where they purchase your product or avail your services.

2. It Gives You The Chance To Know What Customers Need and Want

The truth is, people use their social media to express what they want the world to know. That can include the simple whims and details of their day to praise, complaints, and feedback on a variety of products and services they come across on a daily basis. You get to know the current trends based on what people post, and with that knowledge, you can take advantage of their wants and needs.

3. Social Media is Cost-Effective Business Marketing

Facebook, Twitter, Instagram, Google +, Pinterest and Instagram are social platforms which are usually used by people searching for products and services nowadays. The good thing about social media is that they’re almost entirely free of charge. It’s a win-win situation. By leveraging these technologies properly, you can build a direct relationship with your clients and eventually continue to expand your business from small to big.