I thought this slideshare is worth posting on my blog for many reasons:
- Shows the adoption of smartphone – not everyone has one yet!
- It is about the people and how we use technology – not about the technology
- Really great slides that are worth looking at especially if you give prezos frequently!!
- Customers are interacting with your business socially but not necessarily the way you think they are.
- Remember, it is the people and not their devices that actually count.
- Mobile does not equal your phone anymore ….
So when spending your hard earned marketing dollars on iPhone ads, remember that is currently less than 3% of the global market. Remember, it is important to consider context when deciding on your social marketing strategy for your business.