The Importance of Owning Your Own Business Website by Maurice Lennon

Business practices have been with us since the earliest known civilization, evolving from the simple trade and barter system of old to the revolutionized versions of capitalism and investment that drive western economies today. It has always been one of the main driving forces behind people’s method of survival and ability to provide both for themselves and for their families. And after millennia of undergoing updates to the simple practice  and methodology of it,  it is so ingrained within our society and the fabric of our being that it is hard to think of a way in which business is not present in our lives.  Wherever you go, you will find business whether it be in the most remote villages of the world to the sanctity of your own home. Need an example? Modern Greeks are currently reverting to ancient barter systems in their more remote fishing villages. And if you’re in your home chances are you’re watching TV, listening to music, or reading a book, all of which you’ve paid for. So, aside from change as the only constant thing in this world, there is also business. Thus, it becomes important to take control of what you can regarding business and do as much as possible to use it to benefit your own life so that you can not only provide for yourself in a constantly changing world, but also your family. In today’s world it is not enough just to be a mere employee. It has become essential in so many ways to master your own destiny and be able to run your own business. However, setting up business is not as easy as 1, 2, 3. It requires innate talent, passion, determination, as well as a network. In this article, we’ll talk about this network.  What does it mean exactly? Simply put, it just means that you have to have a good online presence whereby you are able to communicate with potential customers, existing customers and even competitors. Besides maintaining an excellent social media presence this is done by setting up your own website for your business. You might say, “My business is doing well already,”  and not think it essential which very well may be the case, but you’d still be wrong to think a website isn’t important to further success.  What we are trying to say here is that, as your business is heading to its full potential, you have to establish and position it in today’s competitive digital market, and for that you definitely need a website. But why? Below are four simple reasons why your small (but soon to be big) business needs a website.

1. Establish Credibility

How do customers find out which business are the best in town? A great website will give you an edge over others in exposure as well as in credibility.

2. Efficient Communication

With your website, you can find new customers while staying in touch with the existing ones. And, one way of knowing your clients’ suggestions, feedback and even complaints is through your website.

3. E-commerce

Based on studies, a great website can increase the revenues for up to 80%. Do not dare lose the opportunity while it’s available.

4. Cost-effective Marketing

When you ask about which marketing tool is the best, there are no second thoughts — it is the website. Websites can virtually reach anyone on the planet as long as they have a computer or smartphone and of course, internet connection. It also gives the business the highest return on investment. Cold calls, trade shows, commercials, brochures, magazine features are way too costly, right?  Think it over.