Monthly email newsletters are a common theme of any business. They keep your consumers up to date with the ongoing practices of your practice and help establish one on one relationships that people find valuable. Thee kinds of things are important because it shows that you are investing in them just as they are investing in you and your brand. But how do you create an effective newsletter that keeps people intrigued and wanting to continue their relationship with you? This is a common question that we hear every day and that we encourage businesses to ask themselves. Keeping an email newsletter interesting and effective requires that the content be top grade. Below I’ll expand further upon what that means.
- Recap of Industry News – Your customers are busy running their business and may not be up to date with the latest industry news, so give them a quick rundown of what’s happened in the past month. It shows them you’re in-the-know and up to date with the latest trends, technologies, etc.
- Case study – If you’ve helped a customer solve a problem of theirs recently, tell the story about it, how you solved it, what tools you used, etc. As long as it contains useful information for your audience (and isn’t just a huge plug for your services), it can be a worthy read that showcases your expertise and how it can help businesses like theirs.
- Event/Conference Calendar – If your customers are all in the IT industry, then maybe you could include a summary of upcoming events (conferences, awards, etc) that they could potentially attend. This is useful for them, and also shows you’re tuned into the industry.
- Important Dates – I don’t know a lot about the I.T industry, but are there important dates that people need to know about (I’m thinking like deadlines to submit things to regulatory bodies, or something like that)? If so, include a calendar of those dates to help people remember them.
- Discounts & promotions – Could you possibly partner up with other companies you have good relationships with to offer exclusive discounts on their products or services to your customers? These discounts and offers can be valuable for your readers, and also help you build stronger relationships with the people whose products you’re offering to your customers.
- A survey – Depending on how big your email list is, you could ask your audience to complete a survey on the industry and then turn the results and insights from that survey into a blog post or content piece that you can include in a future newsletter.