eCommerce ain’t easy
As was promised in one of our previous articles, here are the remaining tips you should take into consideration when developing your online eCommerce store so that customers will trust you.
4. Mitigate Your Customers’ Fear.
As much as possible, help online shoppers overcome doubt by having Money Back Guarantee Policies. This gives customers an option that they will get their money back if they are not satisfied with how your products or services performed. Knowing that there is no risk involved shows that you stand behind the products or services you sell. Reinforce your “Money Back Guarantee” or “Return and Refund” policies by displaying an attractive image next to your “Buy Now” or “Add to Cart” button.
5. Prove That Your e-Commerce Website Is Secure.
Get a certified seal, review site logos or a third party trust mark. Most online shoppers do not feel secure when buying online especially from small e-commerce merchants. For them, a “Trust Mark”, an “SSL Certificate”, or other Certified Seal are indicators that your online store can be trusted. Having that trust mark for your eCommerce store makes your customers feel secure that your business is legitimate as well as reputable. And the more good reviews you have, the better chance your website will show up in Google or other search engine searches for local businesses.
6. Showcase Social Media Statistics
Having a significant number of followers on social media sites definitely builds your credibility. Customers also frequently believe that the credibility of a certain business is based on its popularity on social media networks. Display that you have thousands of Facebook fans, Twitter and Instagram followers, etc. and include links to those sites. This is also a way of increasing your social media fans and followers.
7. Give Details About How You Do Business.
Details about how you conduct business should be available and easily accessible. Not only does it establish trust, but it also saves time answering customer enquiries and repetitive questions. They need to know the people behind your team, shipping and delivery information, security assurance, and a lot more. Some content must-haves for your eCommerce store are:
About Us
FAQs
Contact Details
Refund and Return Policy
Shipping Policy
Security and Privacy Policy
Remember that the more complete your eCommerce site is, the more confident your online shopper will be in purchasing your products and availing your services. And make sure that you inject a human factor in your site as customers trust people, not websites or brands.